A representative of Cinestaan AA Distributors told me, "The film will have an universal appeal since Sachin Tendulkar is a legend and everyone would want to have an insight into his life. It shows the effort and dedication it takes to become a legend, the ups and down of his professional and personal life, the high and the lows of Indian cricket and many other aspects which had never come out on the public platform."
Cinestaan AA is launching the film produced by 200 Not Out's Ravi Bhagchandka and Carnival Motion Pictures in all the major markets including North America, the U.K., Australia, the Gulf States, Africa and South-East Asia. The distributor released Baahubali: The Conclusion in a raft of foreign territories, grossing more than $8 million.
Sony Entertainment Television bought the satellite rights and Jungle Music, a branch of Times Music, acquired the rights to the songs composed by A. R. Rahman.
Bollywood Hungama's Joginder Tuteja believes the film's prospects will depend entirely on word-of-mouth as the docu-drama format usually does not have universal appeal.
Former team-mates including Sourav Ganguly, M.S. Dhoni and Virender Sehwag share their experiences of collaborating with Tendulkar. Nicknamed the 'master blaster' due to his prodigious scoring rate, he was widely viewed as the second greatest Test batsman of all time behind Australia's Sir Donald Bradman, if not the greatest. He is the only player to have amassed more than 30,000 runs in international cricket.
Among his numerous career highlights was India's victory in the 2011 World Cup. The lowest point probably was a match-fixing scandal in 2000 in which he had no involvement but which blighted the reputation of the sport.
After playing in 200 Test matches he retired from all forms of cricket in 2013. He is ranked at No. 11 on FORBES' list of the highest-paid retired athletes with annual earnings of $13 million.
Erskine's credits include Battle of the Sexes, the saga of the ground-breaking tennis match between Billie Jean King and Bobby Riggs, and Shooting for Socrates, which followed the Northern Ireland football team at the 1986 World Cup.
It took Erskine two years to persuade Tendulkar and his wife Anjali, who are very private people, to tell their stories. "She gives an incredible perspective because she’s his wife and she’s been on that journey more closely than anyone else," the director told the Indian Express. "She offers a great balance to Sachin because Sachin thinks in a certain way, which is very different from Anjali."
At the trailer launch Tendulkar said," I hope the film will be yet another avenue for fans who have showered their love and blessings on me, to cherish the journey that we undertook together for over 24 years."